Pepsi New Year 2022 LTO Beverage Packaging
PepsiCo Design and Innovation
包装设计 Pepsi New Year 2022 LTO Beverage Packaging 由 PepsiCo Design and Innovation Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow.
A' Design Award 金奖 获奖作品
Pepsi New Year 2022 LTO Beverage Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的备受赞誉的获奖作品。Pepsi New Year 2022 LTO Beverage Packaging 于 2022 荣获 A' Design Award 金奖，与其他卓越设计一同在 Packaging Design Award Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi New Year 2022 LTO Beverage Packaging 为何能在众多参赛设计中表现出众。
关于 Pepsi New Year 2022 LTO
包装设计 Pepsi New Year 2022 LTO Beverage Packaging 由 PepsiCo Design and Innovation Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow. Pepsi New Year 2022 LTO 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创理念与出色的创新能力融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。
