Wow Long Rice Crust Snack Packaging
Guan Zi
包装设计 Wow Long Rice Crust Snack Packaging 由 Guan Zi Wow Long Rice Crust is a packaging design for a traditional Chinese rice crust snack. The design responds to product sameness and an ageing brand image in this snack category. The packaging shows the Chinese historical figure Zhuge Liang, whose nickname inspired the brand name, drawn in a humorous comic style. An exaggerated facial expression and the spoken word Wow refer to the chewy texture of the snack. The brand name Wo Long was updated to Wow Long. Illustrated stories and product photographs are combined to attract younger consumers.
A' Design Award 铜奖 获奖作品
Wow Long Rice Crust Snack Packaging 由 Guan Zi 创作，是 A' 包装设计奖 的广受认可的获奖作品。Wow Long Rice Crust Snack Packaging 于 2024 荣获 A' Design Award 铜奖，与其他非凡设计一同在 Packaging Design Award Winners 展示。探索项目详情，发现 Guan Zi 的其他作品，了解 Wow Long Rice Crust Snack Packaging 为何能在众多参赛设计中独树一帜。
关于 Wow Long Rice Crust
包装设计 Wow Long Rice Crust Snack Packaging 由 Guan Zi Wow Long Rice Crust is a packaging design for a traditional Chinese rice crust snack. The design responds to product sameness and an ageing brand image in this snack category. The packaging shows the Chinese historical figure Zhuge Liang, whose nickname inspired the brand name, drawn in a humorous comic style. An exaggerated facial expression and the spoken word Wow refer to the chewy texture of the snack. The brand name Wo Long was updated to Wow Long. Illustrated stories and product photographs are combined to attract younger consumers. Wow Long Rice Crust 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的创新融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名作品进行投票。
