Old Parr Branding and Redesign
Laurent Hainaut
包装设计 Old Parr Branding and Redesign 由 Laurent Hainaut Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand.
A' Design Award 银奖 获奖作品
Old Parr Branding and Redesign 由 Laurent Hainaut 创作，是 A' 包装设计奖 的获奖作品。Old Parr Branding and Redesign 于 2020 荣获 A' Design Award 银奖，与其他卓越设计一同在 Packaging Design Award Winners 展示。深入了解项目细节，发现 Laurent Hainaut 的其他作品，了解 Old Parr Branding and Redesign 为何能在众多参赛设计中脱颖而出。
关于 Old Parr
包装设计 Old Parr Branding and Redesign 由 Laurent Hainaut Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand. Old Parr 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与专业的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中出类拔萃的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名项目进行投票。
