包裝設計 Bread Culinary Explorers Rebranding 作者: Wolkendieb Design Agency For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries.
A' Design Award 銅獎得獎作品
由Wolkendieb Design Agency創作嘅Bread Culinary Explorers Rebranding,係A' 包裝設計獎嘅得獎作品。Bread Culinary Explorers Rebranding喺2021榮獲A' Design Award 銅獎,並同其他出眾設計一齊喺Packaging Design Award Winners展示。深入了解項目細節,發掘Wolkendieb Design Agency嘅其他作品,了解Bread Culinary Explorers Rebranding嘅設計點樣喺同場作品中展現獨特之處。
關於Bread Culinary Explorers
包裝設計 Bread Culinary Explorers Rebranding 作者: Wolkendieb Design Agency For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries. Bread Culinary Explorers榮獲A' Design Award 銅獎,係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅設計結合,經過公平、秉持公義、擇優同獨立自主嘅學術評審後,由大型評審團選為各自類別嘅值得關注參賽作品;參賽作品均依據預先訂立並公開嘅評審準則,按照匿名同行評審程序投票評選。
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