Meiyitian Smart Packaging
Pesign Design
包裝設計 Meiyitian Smart Packaging 作者： Pesign Design Meiyitian is a smart packaging design that links a printed package to a virtual brand world. The packaging carries two-dimensional and three-dimensional characters based on the brand spokesperson, forming a brand mascot. Consumers scan the characters with a mobile application and enter the virtual world created by the brand. Inside the virtual world, interactive games and a doll customization system are offered, and rewards can be collected. The aim is to build a closer link between the brand and young consumers.
A' Design Award 銅獎得獎作品
由Pesign Design創作嘅Meiyitian Smart Packaging，係A' 包裝設計獎嘅得獎作品。Meiyitian Smart Packaging喺2022榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Packaging Design Award Winners展示。探索項目詳情，發掘Pesign Design嘅其他作品，了解Meiyitian Smart Packaging嘅設計點樣喺同場作品中盡顯優勢。
關於Meiyitian
包裝設計 Meiyitian Smart Packaging 作者： Pesign Design Meiyitian is a smart packaging design that links a printed package to a virtual brand world. The packaging carries two-dimensional and three-dimensional characters based on the brand spokesperson, forming a brand mascot. Consumers scan the characters with a mobile application and enter the virtual world created by the brand. Inside the virtual world, interactive games and a doll customization system are offered, and rewards can be collected. The aim is to build a closer link between the brand and young consumers. Meiyitian榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
