包裝設計 Tsingtao 9 Degrees Beer Packaging 作者: Jin Zhang Tsingtao Beer is one of the most famous beer brands in China. On the basis of highlighting the brand, the brand side needs to show the local characteristics of each province. The designer uses Hubei's most representative "Yellow Crane Tower" to show the local characteristics. In addition, Xiangyun, Crane, and the bottleneck "Phoenix Feather" (Hubei is very fond of Phoenix) make the whole picture more flexible; At the same time, highlight the "9 degree", the biggest selling point of the product, to effectively promote sales.
A' Design Award 銅獎得獎作品
由Jin Zhang創作嘅Tsingtao 9 Degrees Beer Packaging,係A' 包裝設計獎嘅備受讚譽嘅得獎作品。Tsingtao 9 Degrees Beer Packaging喺2023榮獲A' Design Award 銅獎,並同其他矚目設計一齊喺Packaging Design Award Winners展示。深入了解項目細節,發掘Jin Zhang嘅其他作品,了解Tsingtao 9 Degrees Beer Packaging嘅設計點樣喺同場作品中脫穎而出。
關於Tsingtao 9 Degrees
包裝設計 Tsingtao 9 Degrees Beer Packaging 作者: Jin Zhang Tsingtao Beer is one of the most famous beer brands in China. On the basis of highlighting the brand, the brand side needs to show the local characteristics of each province. The designer uses Hubei's most representative "Yellow Crane Tower" to show the local characteristics. In addition, Xiangyun, Crane, and the bottleneck "Phoenix Feather" (Hubei is very fond of Phoenix) make the whole picture more flexible; At the same time, highlight the "9 degree", the biggest selling point of the product, to effectively promote sales. Tsingtao 9 Degrees榮獲A' Design Award 銅獎,係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅設計結合,經過公平、恪守道德、擇優同獨立自主嘅學術評審後,由大型評審團選為各自類別嘅值得關注參賽作品;獲提名作品均依據預先訂立並公開嘅評審準則,按照匿名同行評審程序投票評選。








