Wuliang Image Liquor Packaging

Luo Heng

Wuliang Image Liquor Packaging by Luo Heng, Silver A' Design Award

Packaging Design Wuliang Image Liquor Packaging by Luo Heng Wuliang Image is a liquor packaging design created for a Chinese Baijiu brand. The bottle shape is inspired by the Moon bottle of the Ming Dynasty, and the round body suggests the full moon and the idea of reunion. Curved lines and water wave stripes wrap the bottle like silk. The glass body is sandblasted and carries an embossed rose gold logo, while the bottle top uses a matte metal electroplating process. The box is made of frosted gold acrylic with relief metal and hot stamping. The translucent ground texture supports a stable and comfortable grip.

Silver A' Design Award Winner

Wuliang Image Liquor Packaging by Luo Heng is a winner of the A' Packaging Design Award. Wuliang Image Liquor Packaging earned the Silver A' Design Award in 2022 and is showcased on Packaging Design Award Winners among other outstanding designs. Explore the details of the project, discover other works by Luo Heng and see why Wuliang Image Liquor Packaging design stands out from its competition.

About Wuliang Image

Packaging Design Wuliang Image Liquor Packaging by Luo Heng Wuliang Image is a liquor packaging design created for a Chinese Baijiu brand. The bottle shape is inspired by the Moon bottle of the Ming Dynasty, and the round body suggests the full moon and the idea of reunion. Curved lines and water wave stripes wrap the bottle like silk. The glass body is sandblasted and carries an embossed rose gold logo, while the bottle top uses a matte metal electroplating process. The box is made of frosted gold acrylic with relief metal and hot stamping. The translucent ground texture supports a stable and comfortable grip. Wuliang Image earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.

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