Dou Xiaojiu Package Design
Beijing Forestry University
Packaging Design Dou Xiaojiu Package Design by Beijing Forestry University Dou Xiaojiu's Story is a small bottle liquor brand developed for white-collar workers in China's first tier cities. As a cultural and creative liquor brand, it features the concept of cartoon and blind box, which tells the story of white collar workers through cartoons on the bottle body, resonating with consumers. Dou Xiaojiu has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.
Bronze A' Design Award Winner
Dou Xiaojiu Package Design by Beijing Forestry University is an esteemed winner of the A' Packaging Design Award. Dou Xiaojiu Package Design earned the Bronze A' Design Award in 2024 and is showcased on Packaging Design Award Winners among other exceptional designs. Explore the details of the project, discover other works by Beijing Forestry University and see why Dou Xiaojiu Package Design design rises above its competition.
About Dou Xiaojiu
Packaging Design Dou Xiaojiu Package Design by Beijing Forestry University Dou Xiaojiu's Story is a small bottle liquor brand developed for white-collar workers in China's first tier cities. As a cultural and creative liquor brand, it features the concept of cartoon and blind box, which tells the story of white collar workers through cartoons on the bottle body, resonating with consumers. Dou Xiaojiu has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise. Dou Xiaojiu earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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