Old Parr Branding and Redesign
Laurent Hainaut
Packaging Design Old Parr Branding and Redesign by Laurent Hainaut Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand.
Silver A' Design Award Winner
Old Parr Branding and Redesign by Laurent Hainaut is a winner of the A' Packaging Design Award. Old Parr Branding and Redesign earned the Silver A' Design Award in 2020 and is showcased on Packaging Design Award Winners among other exceptional designs. Explore the details of the project, discover other works by Laurent Hainaut and see why Old Parr Branding and Redesign design stands out from its competition.
About Old Parr
Packaging Design Old Parr Branding and Redesign by Laurent Hainaut Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand. Old Parr earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by Laurent Hainaut
Packaging Design Buchanan's Red Seal Branding and Redesign by Laurent Hainaut
Packaging Design Dark Horse Wine Branding and Redesign by Laurent Hainaut
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