Buchanan's Red Seal Branding and Redesign
Laurent Hainaut
Packaging Design Buchanan's Red Seal Branding and Redesign by Laurent Hainaut Buchanan's Red Seal is a packaging design for a blended whisky. The design covers a new bottle structure, labels and a gift box. The bottle has soft curves that frame the red seal placed at the heart of the front face. The Buchanan's crest is embossed on the back of the glass, so the crest is visible through the front. An embossed signature sits alongside the seal. The amber glass gives way to a green tint at the base, a feature shared across the range. The gift box opens like a book to reveal the bottle.
Golden A' Design Award Winner
Buchanan's Red Seal Branding and Redesign by Laurent Hainaut is a winner of the A' Packaging Design Award. Buchanan's Red Seal Branding and Redesign earned the Golden A' Design Award in 2020 and is showcased on Packaging Design Award Winners among other outstanding designs. Explore the project details, discover other works by Laurent Hainaut and see why Buchanan's Red Seal Branding and Redesign design stands out from its competition.
About Buchanan's Red Seal
Packaging Design Buchanan's Red Seal Branding and Redesign by Laurent Hainaut Buchanan's Red Seal is a packaging design for a blended whisky. The design covers a new bottle structure, labels and a gift box. The bottle has soft curves that frame the red seal placed at the heart of the front face. The Buchanan's crest is embossed on the back of the glass, so the crest is visible through the front. An embossed signature sits alongside the seal. The amber glass gives way to a green tint at the base, a feature shared across the range. The gift box opens like a book to reveal the bottle. Buchanan's Red Seal earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original designs with excellent innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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