Utobeera Fruitbeer
Jansword Zhu
包装设计 Utobeera Fruitbeer 由 Jansword Zhu Utobeera is a packaging design for a fruit beer. The name Utobeera was inspired by the word Utopia, and it reflects the brand values of equality, human rights, diversity, uniqueness and love. Four well known figures from art history are reinterpreted in a psychedelic illustration style: the hat man by Rene Magritte, a girl in a Chinese dress, Bacchus, the god of wine, and the Chinese god of longevity. Each fruit in the original artworks is replaced by a digital fruit figure. The design refers to cyberpunk culture and uses Pantone colors and foil pressing.
A' Design Award 获奖作品
Utobeera Fruitbeer 由 Jansword Zhu 创作，是 A' 包装设计奖 的广受认可的获奖作品。Utobeera Fruitbeer 于 2020 荣获 A' Design Award，与其他出色设计一同在 Packaging Design Award Winners 展示。深入了解项目细节，发现 Jansword Zhu 的其他作品，了解 Utobeera Fruitbeer 为何能在众多参赛设计中表现出众。
关于 Utobeera
包装设计 Utobeera Fruitbeer 由 Jansword Zhu Utobeera is a packaging design for a fruit beer. The name Utobeera was inspired by the word Utopia, and it reflects the brand values of equality, human rights, diversity, uniqueness and love. Four well known figures from art history are reinterpreted in a psychedelic illustration style: the hat man by Rene Magritte, a girl in a Chinese dress, Bacchus, the god of wine, and the Chinese god of longevity. Each fruit in the original artworks is replaced by a digital fruit figure. The design refers to cyberpunk culture and uses Pantone colors and foil pressing. Utobeera 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。
