Pepsi New Year 2020 Beverage

Pepsi New Year 2020 Beverage 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的获奖作品。Pepsi New Year 2020 Beverage 于 2021 荣获 A' Design Award 金奖，与其他出色设计一同在 Packaging Design Award Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi New Year 2020 Beverage 为何能在众多参赛设计中独树一帜。

包装设计 Pepsi New Year 2020 Beverage 由 PepsiCo Design and Innovation Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration. Pepsi New Year 2020 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创设计与卓越的专业规划融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。