Game Fuel Beverage

Game Fuel Beverage 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的卓越获奖作品。Game Fuel Beverage 于 2021 荣获 A' Design Award 金奖，与其他出色设计一同在 Packaging Design Award Winners 展示。探索项目详情，发现 PepsiCo Design and Innovation 的其他作品，了解 Game Fuel Beverage 为何能在众多参赛设计中独树一帜。

包装设计 Game Fuel Beverage 由 PepsiCo Design and Innovation Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance. Game Fuel 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创构想与卓越的专业规划融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。