Tazo Refresh Beverage
PepsiCo Design and Innovation
包装设计 Tazo Refresh Beverage 由 PepsiCo Design and Innovation Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.
A' Design Award 银奖 获奖作品
Tazo Refresh Beverage 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的卓越获奖作品。Tazo Refresh Beverage 于 2021 荣获 A' Design Award 银奖，与其他非凡设计一同在 Packaging Design Award Winners 展示。探索项目详情，发现 PepsiCo Design and Innovation 的其他作品，了解 Tazo Refresh Beverage 为何能在众多参赛设计中独树一帜。
关于 Tazo Refresh
包装设计 Tazo Refresh Beverage 由 PepsiCo Design and Innovation Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience. Tazo Refresh 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与先进的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中出类拔萃的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对参赛作品进行投票。
