Neon Zebra Brand Launch Beverage Packaging

Neon Zebra Brand Launch Beverage Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的卓越获奖作品。Neon Zebra Brand Launch Beverage Packaging 于 2022 荣获 A' Design Award 银奖，与其他卓越设计一同在 Packaging Design Award Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Neon Zebra Brand Launch Beverage Packaging 为何能在众多参赛设计中独树一帜。

包装设计 Neon Zebra Brand Launch Beverage Packaging 由 PepsiCo Design and Innovation Neon Zebra is a packaging design for a range of cocktail mixers. Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. The recipe shows consumers how to make a mixed drink with the product. Each can makes two cocktails, portioned to be shared. Garnish images shown alongside the product are simple, using a lime slice and mint to add depth. The garnishes appear as bold two-dimensional graphics or as three-dimensional forms, and they bring the Neon Zebra world to life. Neon Zebra Brand Launch 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与先进的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。