包装设计 Snow Zero Packaging 由 China Resources Snow Breweries Snow Zero is a packaging design for a low-alcohol, low-calorie hard sparkling water. The name Zero refers to midnight, seen as both an ending and a beginning. The infinity symbol on the package expresses the idea of continuation. The figure 0 is rendered with a three-dimensional liquid metal effect to suggest a light and refreshing taste. Illustrations on the bottles draw on pioneer visual art styles for a futuristic look. The water drop shaped bottles can be joined mouth to mouth, so two bottles form a new infinity symbol. Aluminum cans and glass bottles are used.
A' Design Award 银奖 获奖作品
Snow Zero Packaging 由 China Resources Snow Breweries 创作,是 A' 包装设计奖 的广受认可的获奖作品。Snow Zero Packaging 于 2023 荣获 A' Design Award 银奖,与其他非凡设计一同在 Packaging Design Award Winners 展示。深入了解项目细节,发现 China Resources Snow Breweries 的其他作品,了解 Snow Zero Packaging 为何能在众多参赛设计中独树一帜。
关于 Snow Zero
包装设计 Snow Zero Packaging 由 China Resources Snow Breweries Snow Zero is a packaging design for a low-alcohol, low-calorie hard sparkling water. The name Zero refers to midnight, seen as both an ending and a beginning. The infinity symbol on the package expresses the idea of continuation. The figure 0 is rendered with a three-dimensional liquid metal effect to suggest a light and refreshing taste. Illustrations on the bottles draw on pioneer visual art styles for a futuristic look. The water drop shaped bottles can be joined mouth to mouth, so two bottles form a new infinity symbol. Aluminum cans and glass bottles are used. Snow Zero 荣获 A' Design Award 银奖,这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与先进的设计融为一体,由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审,选为各自类别中出类拔萃的参赛作品。评审依据预先制定并公开的评价标准,依循盲审同行评议流程,对参赛作品进行投票。








