包装设计 West Lake Beer Packaging 由 China Resources Snow Breweries West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour.
A' Design Award 银奖 获奖作品
West Lake Beer Packaging 由 China Resources Snow Breweries 创作,是 A' 包装设计奖 的卓越获奖作品。West Lake Beer Packaging 于 2025 荣获 A' Design Award 银奖,与其他出色设计一同在 Packaging Design Award Winners 展示。深入了解项目细节,发现 China Resources Snow Breweries 的其他作品,了解 West Lake Beer Packaging 为何能在众多参赛设计中脱颖而出。
关于 West Lake Beer
包装设计 West Lake Beer Packaging 由 China Resources Snow Breweries West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour. West Lake Beer 荣获 A' Design Award 银奖,这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与专业的设计融为一体,由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审,选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准,依循盲审同行评议流程,对提名项目进行投票。








