Huanghelou Beer Packaging
Jin Zhang
包装设计 Huanghelou Beer Packaging 由 Jin Zhang The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.
A' Design Award 铜奖 获奖作品
Huanghelou Beer Packaging 由 Jin Zhang 创作，是 A' 包装设计奖 的广受认可的获奖作品。Huanghelou Beer Packaging 于 2023 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Packaging Design Award Winners 展示。探索项目详情，发现 Jin Zhang 的其他作品，了解 Huanghelou Beer Packaging 为何能在众多参赛设计中独树一帜。
关于 Huanghelou
包装设计 Huanghelou Beer Packaging 由 Jin Zhang The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers. Huanghelou 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。
