Jinlongquan Beer Packaging
Jin Zhang
包装设计 Jinlongquan Beer Packaging 由 Jin Zhang Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.
A' Design Award 银奖 获奖作品
Jinlongquan Beer Packaging 由 Jin Zhang 创作，是 A' 包装设计奖 的卓越获奖作品。Jinlongquan Beer Packaging 于 2022 荣获 A' Design Award 银奖，与其他卓越设计一同在 Packaging Design Award Winners 展示。探索项目详情，发现 Jin Zhang 的其他作品，了解 Jinlongquan Beer Packaging 为何能在众多参赛设计中脱颖而出。
关于 Jinlongquan
包装设计 Jinlongquan Beer Packaging 由 Jin Zhang Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition. Jinlongquan 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与专业的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。
