7Up Destinations Venezuela Beverage Packaging
PepsiCo Design and Innovation
包装设计 7Up Destinations Venezuela Beverage Packaging 由 PepsiCo Design and Innovation 7Up Destinations Venezuela is a series of limited-edition beverage cans created for the Latin American market and sold in Venezuela. The four cans represent four picturesque and well-known destinations of the country: Adicora, Los Roques, El Yaque and Canaima. Each design shows the local flora and fauna of Venezuela. The front of each can keeps the classic 7Up green for easy brand recognition. The back of each can uses a tropical aqua blue as the background for travel-inspired graphics. The aim is to build an emotional connection with consumers.
A' Design Award 铜奖 获奖作品
7Up Destinations Venezuela Beverage Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的广受认可的获奖作品。7Up Destinations Venezuela Beverage Packaging 于 2024 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Packaging Design Award Winners 展示。探索项目详情，发现 PepsiCo Design and Innovation 的其他作品，了解 7Up Destinations Venezuela Beverage Packaging 为何能在众多参赛设计中独树一帜。
关于 7Up Destinations Venezuela
包装设计 7Up Destinations Venezuela Beverage Packaging 由 PepsiCo Design and Innovation 7Up Destinations Venezuela is a series of limited-edition beverage cans created for the Latin American market and sold in Venezuela. The four cans represent four picturesque and well-known destinations of the country: Adicora, Los Roques, El Yaque and Canaima. Each design shows the local flora and fauna of Venezuela. The front of each can keeps the classic 7Up green for easy brand recognition. The back of each can uses a tropical aqua blue as the background for travel-inspired graphics. The aim is to build an emotional connection with consumers. 7Up Destinations Venezuela 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的创新融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名设计进行投票。
