Pepsi Big Football Event LTO Beverage Packaging

Pepsi Big Football Event LTO Beverage Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的获奖作品。Pepsi Big Football Event LTO Beverage Packaging 于 2024 荣获 A' Design Award 银奖，与其他出色设计一同在 Packaging Design Award Winners 展示。探索项目详情，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi Big Football Event LTO Beverage Packaging 为何能在众多参赛设计中脱颖而出。

包装设计 Pepsi Big Football Event LTO Beverage Packaging 由 PepsiCo Design and Innovation Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event. Pepsi Big Football Event LTO 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与专业的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。