Off the Eaten Path Packaging
PepsiCo Design and Innovation
包裝設計 Off the Eaten Path Packaging 作者： PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.
A' Design Award 金獎得獎作品
由PepsiCo Design and Innovation創作嘅Off the Eaten Path Packaging，係A' 包裝設計獎嘅傑出得獎作品。Off the Eaten Path Packaging喺2020榮獲A' Design Award 金獎，並同其他出眾設計一齊喺Packaging Design Award Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Off the Eaten Path Packaging嘅設計點樣喺同場作品中盡顯優勢。
關於Off the Eaten Path
包裝設計 Off the Eaten Path Packaging 作者： PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience. Off the Eaten Path榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創構思同精湛嘅技術掌握結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
