Pepsi New Year 2022 LTO Beverage Packaging
PepsiCo Design and Innovation
包裝設計 Pepsi New Year 2022 LTO Beverage Packaging 作者： PepsiCo Design and Innovation Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow.
A' Design Award 金獎得獎作品
由PepsiCo Design and Innovation創作嘅Pepsi New Year 2022 LTO Beverage Packaging，係A' 包裝設計獎嘅備受推崇嘅得獎作品。Pepsi New Year 2022 LTO Beverage Packaging喺2022榮獲A' Design Award 金獎，並同其他卓越設計一齊喺Packaging Design Award Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Pepsi New Year 2022 LTO Beverage Packaging嘅設計點樣喺同場作品中盡顯優勢。
關於Pepsi New Year 2022 LTO
包裝設計 Pepsi New Year 2022 LTO Beverage Packaging 作者： PepsiCo Design and Innovation Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow. Pepsi New Year 2022 LTO榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創概念同精湛嘅創新能力結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
