Utobeera Fruitbeer
Jansword Zhu
包裝設計 Utobeera Fruitbeer 作者： Jansword Zhu Utobeera is a packaging design for a fruit beer. The name Utobeera was inspired by the word Utopia, and it reflects the brand values of equality, human rights, diversity, uniqueness and love. Four well known figures from art history are reinterpreted in a psychedelic illustration style: the hat man by Rene Magritte, a girl in a Chinese dress, Bacchus, the god of wine, and the Chinese god of longevity. Each fruit in the original artworks is replaced by a digital fruit figure. The design refers to cyberpunk culture and uses Pantone colors and foil pressing.
A' Design Award得獎作品
由Jansword Zhu創作嘅Utobeera Fruitbeer，係A' 包裝設計獎嘅備受讚譽嘅得獎作品。Utobeera Fruitbeer喺2020榮獲A' Design Award，並同其他出眾設計一齊喺Packaging Design Award Winners展示。深入了解項目細節，發掘Jansword Zhu嘅其他作品，了解Utobeera Fruitbeer嘅設計點樣喺同場作品中盡顯優勢。
關於Utobeera
包裝設計 Utobeera Fruitbeer 作者： Jansword Zhu Utobeera is a packaging design for a fruit beer. The name Utobeera was inspired by the word Utopia, and it reflects the brand values of equality, human rights, diversity, uniqueness and love. Four well known figures from art history are reinterpreted in a psychedelic illustration style: the hat man by Rene Magritte, a girl in a Chinese dress, Bacchus, the god of wine, and the Chinese god of longevity. Each fruit in the original artworks is replaced by a digital fruit figure. The design refers to cyberpunk culture and uses Pantone colors and foil pressing. Utobeera榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
