Pepsi New Year 2020 Beverage

由PepsiCo Design and Innovation創作嘅Pepsi New Year 2020 Beverage，係A' 包裝設計獎嘅得獎作品。Pepsi New Year 2020 Beverage喺2021榮獲A' Design Award 金獎，並同其他出眾設計一齊喺Packaging Design Award Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Pepsi New Year 2020 Beverage嘅設計點樣喺同場作品中展現獨特之處。

包裝設計 Pepsi New Year 2020 Beverage 作者： PepsiCo Design and Innovation Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration. Pepsi New Year 2020榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創設計同卓越嘅專業規劃結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。