包裝設計 Evervess Soda Water Beverage 作者: PepsiCo Design and Innovation Evervess Soda Water is a packaging design for a range of carbonated sodas and tonics. The brand carries nearly eighty years of heritage, and the visual identity was modernized for a unified launch in the Chinese market. The earlier design felt heavy and suggested indulgence, so the packaging was simplified to communicate light and fizzy refreshment. A minimal graphic element in black and teal depicts a fountain, a symbol of energy, refreshment and renewal. The drinks can be mixed in cocktails or enjoyed on their own.
A' Design Award得獎作品
由PepsiCo Design and Innovation創作嘅Evervess Soda Water Beverage,係A' 包裝設計獎嘅傑出得獎作品。Evervess Soda Water Beverage喺2021榮獲A' Design Award,並同其他出眾設計一齊喺Packaging Design Award Winners展示。探索項目詳情,發掘PepsiCo Design and Innovation嘅其他作品,了解Evervess Soda Water Beverage嘅設計點樣喺同場作品中脫穎而出。
關於Evervess Soda Water
包裝設計 Evervess Soda Water Beverage 作者: PepsiCo Design and Innovation Evervess Soda Water is a packaging design for a range of carbonated sodas and tonics. The brand carries nearly eighty years of heritage, and the visual identity was modernized for a unified launch in the Chinese market. The earlier design felt heavy and suggested indulgence, so the packaging was simplified to communicate light and fizzy refreshment. A minimal graphic element in black and teal depicts a fountain, a symbol of energy, refreshment and renewal. The drinks can be mixed in cocktails or enjoyed on their own. Evervess Soda Water榮獲A' Design Award鐵獎級別嘅獎項,係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計,經過公平、恪守道德、擇優同獨立自主嘅學術評審後,由大型評審團選入得獎作品之列並予以刊載;獲提名項目均依據預先訂立並公開嘅評審準則,經由匿名同行評審程序投票評選。
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