Pepsi SHFW Beverage
PepsiCo Design and Innovation
包裝設計 Pepsi SHFW Beverage 作者： PepsiCo Design and Innovation Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.
A' Design Award 銀獎得獎作品
由PepsiCo Design and Innovation創作嘅Pepsi SHFW Beverage，係A' 包裝設計獎嘅備受推崇嘅得獎作品。Pepsi SHFW Beverage喺2021榮獲A' Design Award 銀獎，並同其他出眾設計一齊喺Packaging Design Award Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Pepsi SHFW Beverage嘅設計點樣喺同場作品中盡顯優勢。
關於Pepsi SHFW
包裝設計 Pepsi SHFW Beverage 作者： PepsiCo Design and Innovation Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event. Pepsi SHFW榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同專業嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
