Tazo Refresh Beverage
PepsiCo Design and Innovation
包裝設計 Tazo Refresh Beverage 作者： PepsiCo Design and Innovation Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.
A' Design Award 銀獎得獎作品
由PepsiCo Design and Innovation創作嘅Tazo Refresh Beverage，係A' 包裝設計獎嘅傑出得獎作品。Tazo Refresh Beverage喺2021榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Packaging Design Award Winners展示。探索項目詳情，發掘PepsiCo Design and Innovation嘅其他作品，了解Tazo Refresh Beverage嘅設計點樣喺同場作品中展現獨特之處。
關於Tazo Refresh
包裝設計 Tazo Refresh Beverage 作者： PepsiCo Design and Innovation Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience. Tazo Refresh榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同先進嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅優秀參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
