包裝設計 Yanjing White Beer Liquor Package 作者: Beijing Yanjing Brewery Co., Ltd. Yanjing White Beer is a packaging design for bottled and canned beer. The graphics combine Chinese and German cultural references, with colors drawn from a German football uniform and images of malt and hops as a tribute to Germany, the origin of white beer. A shield shaped title panel highlights the product name and keeps the layout balanced. The can follows the size of an average palm for a secure hold, and the tapered bottle can be gripped at any height. The bottle is made of recyclable glass and the can of recyclable aluminum.
A' Design Award 銅獎得獎作品
由Beijing Yanjing Brewery Co., Ltd.創作嘅Yanjing White Beer Liquor Package,係A' 包裝設計獎嘅得獎作品。Yanjing White Beer Liquor Package喺2021榮獲A' Design Award 銅獎,並同其他矚目設計一齊喺Packaging Design Award Winners展示。深入了解項目細節,發掘Beijing Yanjing Brewery Co., Ltd.嘅其他作品,了解Yanjing White Beer Liquor Package嘅設計點樣喺同場作品中盡顯優勢。
關於Yanjing White Beer
包裝設計 Yanjing White Beer Liquor Package 作者: Beijing Yanjing Brewery Co., Ltd. Yanjing White Beer is a packaging design for bottled and canned beer. The graphics combine Chinese and German cultural references, with colors drawn from a German football uniform and images of malt and hops as a tribute to Germany, the origin of white beer. A shield shaped title panel highlights the product name and keeps the layout balanced. The can follows the size of an average palm for a secure hold, and the tapered bottle can be gripped at any height. The bottle is made of recyclable glass and the can of recyclable aluminum. Yanjing White Beer榮獲A' Design Award 銅獎,係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合,經過公平、恪守道德、擇優同不偏不倚嘅學術評審後,由大型評審團選為各自類別嘅富有價值參賽作品;獲提名項目均依據預先訂立並公開嘅評審準則,透過匿名同行評審程序投票評選。








