MTN Dew Cake-Smash Beverage Packaging
PepsiCo Design and Innovation
包裝設計 MTN Dew Cake-Smash Beverage Packaging 作者： PepsiCo Design and Innovation MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.
A' Design Award 金獎得獎作品
由PepsiCo Design and Innovation創作嘅MTN Dew Cake-Smash Beverage Packaging，係A' 包裝設計獎嘅備受讚譽嘅得獎作品。MTN Dew Cake-Smash Beverage Packaging喺2022榮獲A' Design Award 金獎，並同其他卓越設計一齊喺Packaging Design Award Winners展示。探索項目詳情，發掘PepsiCo Design and Innovation嘅其他作品，了解MTN Dew Cake-Smash Beverage Packaging嘅設計點樣喺同場作品中脫穎而出。
關於MTN Dew Cake-Smash
包裝設計 MTN Dew Cake-Smash Beverage Packaging 作者： PepsiCo Design and Innovation MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again. MTN Dew Cake-Smash榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創設計同精湛嘅創新能力結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
