Niulanshan Zodiac Ox Edition
TIGER PAN
包裝設計 Niulanshan Zodiac Ox Edition 作者： TIGER PAN Niulanshan is a limited edition packaging design for a Chinese liquor brand, released for the Year of the Ox. The bottle is made of glass and the box is made of wood. The design avoids realism and uses a modern and abstract form. A blade-sliced straight line on the bottle body suggests the tough body and the uncompromising character of an ox. The brand mark keeps only the calligraphic character Niu, which means ox. The last stroke is extended to suggest the Chinese phrase Niu till the end, a wish to reach goals. The intent is to attract young consumers.
A' Design Award 銀獎得獎作品
由TIGER PAN創作嘅Niulanshan Zodiac Ox Edition，係A' 包裝設計獎嘅得獎作品。Niulanshan Zodiac Ox Edition喺2021榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Packaging Design Award Winners展示。深入了解項目細節，發掘TIGER PAN嘅其他作品，了解Niulanshan Zodiac Ox Edition嘅設計點樣喺同場作品中展現獨特之處。
關於Niulanshan
包裝設計 Niulanshan Zodiac Ox Edition 作者： TIGER PAN Niulanshan is a limited edition packaging design for a Chinese liquor brand, released for the Year of the Ox. The bottle is made of glass and the box is made of wood. The design avoids realism and uses a modern and abstract form. A blade-sliced straight line on the bottle body suggests the tough body and the uncompromising character of an ox. The brand mark keeps only the calligraphic character Niu, which means ox. The last stroke is extended to suggest the Chinese phrase Niu till the end, a wish to reach goals. The intent is to attract young consumers. Niulanshan榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同專業嘅設計結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
