Lay's Love Packaging
PepsiCo Design and Innovation
包裝設計 Lay's Love Packaging 作者： PepsiCo Design and Innovation Lay's Love is a packaging design created for two limited edition snack flavors in India, Lay's Herby Crush and Lay's Cheesy Love. Each pack shows a hand held in a half heart shape, so two packs placed side by side complete the heart and pair the two flavors. A bold script in the center of the bag names the flavor. Behind each hand illustration are silhouettes of couples walking on a beach, palm trees and soft clouds. The colorful design was made to mark friendship and love among young consumers.
A' Design Award 銅獎得獎作品
由PepsiCo Design and Innovation創作嘅Lay's Love Packaging，係A' 包裝設計獎嘅傑出得獎作品。Lay's Love Packaging喺2022榮獲A' Design Award 銅獎，並同其他矚目設計一齊喺Packaging Design Award Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Lay's Love Packaging嘅設計點樣喺同場作品中展現獨特之處。
關於Lay's Love
包裝設計 Lay's Love Packaging 作者： PepsiCo Design and Innovation Lay's Love is a packaging design created for two limited edition snack flavors in India, Lay's Herby Crush and Lay's Cheesy Love. Each pack shows a hand held in a half heart shape, so two packs placed side by side complete the heart and pair the two flavors. A bold script in the center of the bag names the flavor. Behind each hand illustration are silhouettes of couples walking on a beach, palm trees and soft clouds. The colorful design was made to mark friendship and love among young consumers. Lay's Love榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅設計結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
