Pepsi x Spotify Beverage Packaging
PepsiCo Design and Innovation
包裝設計 Pepsi x Spotify Beverage Packaging 作者： PepsiCo Design and Innovation Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can.
A' Design Award 銅獎得獎作品
由PepsiCo Design and Innovation創作嘅Pepsi x Spotify Beverage Packaging，係A' 包裝設計獎嘅備受推崇嘅得獎作品。Pepsi x Spotify Beverage Packaging喺2024榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Packaging Design Award Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Pepsi x Spotify Beverage Packaging嘅設計點樣喺同場作品中展現獨特之處。
關於Pepsi x Spotify
包裝設計 Pepsi x Spotify Beverage Packaging 作者： PepsiCo Design and Innovation Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can. Pepsi x Spotify榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
